Social Media

Impressions in the trillions

Social media are redefining the relationship between consumers and brand messaging: what was once a linear process in which the marketing team essentially controlled the brand message has been transformed into a
multi-nodal communications environment in which consumers respond, participate, and even repurpose brand messaging—sometimes as much as, if not more than, the brand itself.

Read our full Social Media Point of View, featuring implications for brand marketing and strategic use of social media tactics.

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