Creating Interactive Designs for Digital Marketing

Recent Posts

DTC or DWC

Posted by Jim Walker on July 09, 2010   

   

Southwest Airlines and Pharma Content Creation: What's the Connection?

Posted by Sam Agris on July 09, 2010   

   

Your "Cheat Sheet" Into the World of Social Media Marketing

Posted by Sharon Erlich on July 09, 2010   

   

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 The Creative team brings the customer experience to life. The team balances ease of use, engagement, and visual design to deliver memorable customer experiences.

 

Beth Hartzell and Erik Sonlin,
Associate Creative Directors

Together, Beth and Erik bring years of creative expertise to the Cadient creative team. Beth’s background in design, front-end development, and animation combined with Erik’s experience with print, interactive, motion, and video help to create engaging, provocative, and insightful experiences for consumer and professional healthcare audiences alike.

 

Essential Tools for iPhone and iPad Design

Posted by Beth Hartzell on June 02, 2010 | Cadient Blog

As user demand for iPhone and iPad applications adds yet another medium for all creative professionals in the interactive industry to concept, execute, and develop, it’s a necessity that they add an arsenal of design tools to their bookmarks. This article on Smashing Magazine provides a lot of great links, information, and comping tools that every Web designer should have:

   

Bringing Safety Into the Fold

Posted by Erik Sonlin on June 02, 2010 | Cadient Blog

Historically, Important Safety Information was that large, unpleasant-to-read block of text at the bottom of every pharmaceutical product Web page. It was clearly separated from the main content and was sometimes presented in a smaller gray-colored font, just because it had to be there. As consumers became more Web savvy, though, the ISI became a more important part of their search for product information.